Why use promotional gifts?
What are promotional gifts?
Promotional gifts are a tangible marketing tool, are products, often branded with a logo or slogan, used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
Why use promotional items?
The main features of promotional items could be summarised as follows:
- Low relative cost. Other advertising methods can be much more expensive. Promotional goods also have that ‘hang around’ value. They are worn, used, or seen sometimes on a daily basis e.g. desk items, and so can achieve considerable reach and ‘impressions’ / ‘repetition’.
- High perceived value. These items are ‘gifts’ – they are perceived as being given free. It’s fair to assume that most people like to receive something free, and also like to receive gifts. The emotional and behavioural responses to receiving such gifts far outweigh the low cost of the items themselves.
- Flexibility. The product and product decoration variations are really limited only by budget. The right gift can be produced to appeal to your target market.
Generally the benefits of promotional items are could be grouped under several headings including the following